International Journal of Innovative Research and Development

Abstract

The internet advertising is emerging as an important advertising media which has wide coverage and is accessed by customers spread all over the Globe. As a new media of advertising, it is very important to the marketers, to know the attitude towards Internet Advertising. The study was undertaken with the objectives like to find the demographic variables using the internet and to know the place and purpose of using the internet and to examine the attitude of customers towards internet advertising. The survey was conducted in Kurnool city. Both primary and secondary dates are used for the study. The Sample size is 100 internet users. Questionnaire is used as a research instrument and convenience Random Sampling is adopted for the study. Chi – Square test is used to test the relationship between demographic factors and attitude towards internet Advertising. The Data collected reveals that only matured customers are using the internet and majority of them are using the internet in internet cafes and mainly for the purpose of checking E-mails and searching for information. And majority of respondents like Internet Advertising and agree that Internet Advertising is informative and are very frequently exposed to Internet Advertising. Most of them never felt misled by I.A and use I.A to make purchase Decisions. In General, it shows the Positive Attitude towards IA. The chi-square test also shows the significant relationship between Demographic variables and Attitude toward I.A. (I.A = Internet Advertising)

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Abstract

Organizations in the past, gave more importance on advanced technology for higher productivity surpassing and neglecting the needs and psychological needs of the employees. This resulted in negative attitude against the working environment and led to low employee morale. It was realized that societal support goes hand in hand with technical innovations which can be realized through QWL programs. The success of a organization is highly dependent on how it recruits, motivates and retains its workforce. Today’s organization’s need to be highly flexible so that they are equipped to develop their workforce and in turn enjoy their commitment. The present study aims at assessing the presence of work life and quality at LIC of India, Kurnool and the strategies that can be formulated to enhance QWL and thereby increase efficiency, reduce stress and balance work and life of the employees.QWL is assessed by relating to working Conditions, Compensation and Benefits and the extent of Human Relations present at work amongst the employees of LIC. The study infers that the QWL at LIC is just above average and a lot to be done in the days to come.

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